Merging design & analytics to create meaningful interactions & experiences
I believe in living & creating on the intersection of art & science, and translating that balance into meaningfully helpful and joyful products
Apple
Product Management
2024 - Present
I’m currently at Apple helping media-centric teams, such as Apple TV+, Podcasts, Music and more.
Hippo Education
Setting the standard for a world-class medical education experience on web, Android and iOS
2021 - 2024
Product Management
Setting the standard for a world-class medical education experience, I led the entire product lifecycle for many digital education products & features on web and mobile. I maintained the roadmap, facilitated agile project management, & introduced a proven user testing & feedback loop that ensured alignment of the product library with the evolving healthcare needs of over 250,000 clinicians across diverse medical specialties.

Collaborating cross-functionally across internal teams, I identified emerging market opportunities & facilitated the design & development of internal tools, enterprise features & new products, reducing time to launch by over 30% and maintaining over 80% user retention across several product types.
Zense
Fintech AI & blockchain startup in the mortgage space
2019 – 2021
Product Design & Development, Marketing
I joined the team as a Product Designer, helping bring the fintech startup’s vision to life. I directed the design vision and led a design team to establish the brand identity and guidelines. I ideated, prototyped, user tested and oversaw development of key product features, worked with AI and blockchain developer teams, and helped complete the prototype and MVP.
I went on to become the Chief Marketing Officer, leading marketing strategy that helped raise $1m+ in funding. I managed organic & paid B2B/B2C marketing campaigns and websites, contributed to sales efforts and helped bring the fintech startup to revenue. In parallel, I continued to play a significant role in the product development cycle, conducting user interviews and tests, and driving product feature ideation and development forward.
Impac Mortgage
Mortgage lender with wholesale and retail lending channels
2013-2015
I joined the team as a Software Developer, contributing to front-end and back-end software initiatives, including 3rd party loan pricing APIs and full-stack web development. I redesigned, user tested and implemented the B2C website for their retail lending channel, in tandem with introducing and implementing a web analytics framework (Google Analytics, Hotjar), which increased key website performance metrics (such as CTR by over 50%).
Cisco Systems
Telecommunications company
2013-2015
As Team Lead for the project, I managed day-to-day operations of video and content development teams. We developed training programs for Cisco interns involving Small Business networking devices, and I played a key role in the development and production of over 50 official Cisco videos.
Previously, as a Content Developer for the eSupport Small Business team, I setup, configured and created effective customer-facing media for Cisco Small Business networking products (routers, switches, WAPs), became proficient in technical writing by creating comprehensive documentation for Cisco devices, and served as the on-screen personality for device videos on the Cisco YouTube channel.
CITRIS Research Lab
University of California research center
2013-2015
As a Technical Assistant, I provided setup and support for video conferences & live streams in meeting rooms and lecture halls, maintained and troubleshot office technology (printers, computers, media hardware), monitored the ticketing system for all CITRIS inquiries and room reservations, provided on-call tech support for events, and contributed to written workflows for office and ticketing protocols.
